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TRANSFORMERS – RID
KINECT BTL EXPERIENCE
Hasbro’s Latam BTL Campaign to promote Transformers “Robots in Disguise” animated series. With the Xbox’s Kinect camera and Unity game engine, the players movement was captured in real time to map one of the 3d Autobots or Decepticons and disguise as a Transformer.
Client: Hasbro Latam
Agency: Eikon Digital
Direction: Artic Media
2D/3D Production: Workobot
Programming: Higuera Studios
Audio Design: Escafandra Estudios